Beautifully Undressed Launch Sleek New Website

Luxe lingerie destination Beautifully Undressed have unveiled a stunning new online boutique sure to ignite the senses.

Relaunching with a sleek, more sophisticated look, the responsive site has been streamlined with simpler navigation and introduced exciting new features such as a Look Book and integrated blog. Visitors can peruse by brand, product and even mood in a luxurious setting - with a Midas touch! The gold-themed boutique presents the brand's grown-up new look, while retaining the essence of Beautifully Undressed – empowering women through beautiful lingerie, making them feel confident, sexy and stunning.

There are exciting new products and services too. Beautifully Undressed have collaborated with a chic edit of brands to offer customers a bespoke service – from fit to customisation. Brides can shop a bridal suite for everything wedding day and beyond. And, in celebration of the new launch, new brands have been added to the boutique; Felice Art Couture, Mise en Cage and Night Prowl, with more fabulous labels to be added soon.

Ever international in its thinking and branding, Beautifully Undressed is pressing forward with bringing the best of luxe lingerie design to the West African market. In February 2015 Beautifully Undressed launched on Mogoogi.com, an online platform selling to Ghanaian fashion lovers. Recently, they have also partnered up with MallForAfrica.com which is currently focused on Nigeria, but rapidly expanding across the country. And for customers shopping directly at BeautifullyUndressed.com? The brand have integrated Profpay to the new website, allowing Ghanaian customers to purchase from the boutique and collect from numerous points across Ghana.

CEO Annabelle Mu'azu, whose background spans a successful 15 year career as a curator specialising in African and Diaspora art comments,

“It's so important to me that we are finally reaching lingerie lovers in Africa, as well as worldwide.”