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Eden A SS17 Story by Beautifully Undressed

Posted on 01 April 2017

We have released our striking SS17 campaign video and lookbook, Eden.

As a counter-story to the darkly seductive AW16 lookbook, Obsession, we chose to collaborate once again with fashion photographer Chris Jarvis and model Katrina Louise who emerges for this season in a burst of colour, transporting us to a far-away tropical garden. Lush foliage, exotic blooms and a warm colour palette unfold into a sensual, hedonistic scene, where Katrina – Beautifully Undressed's very own ethereal 'Eve' – and her co-starring serpent, Mango, entice the viewer to step into their Garden of Eden and discover the most tempting of luxe lingerie trends for SS17...

Annabelle Mu'azu, founder and director of Beautifully Undressed has hand picked covetable new brands and styles for the season, as always, supporting smaller independent labels which is an ongoing passion.

New brand additions include Dora Larsen, an experimental lingerie label devoted to colour and playful styles that blur the boundaries between underwear and outerwear. Look out for the Poppy and Holly lines from this label. Iris London, who champions modern femininity present the Isabella and Coco Caramel ranges. Luxury British loungewear from Violet & Wren has been introduced and finally, luxury swimwear by Afina London has expanded our growing resortwear offering.

Existing brands with SS17 ranges being added include Lascivious and Harlow & Fox.

We remain firm in our vision of making luxury intimates accessible to women around the globe, while using strong female role models and a consciously positive tone in all our marketing and social media campaigns.

EDEN - Beautifully Undressed SS17 from Beautifully Undressed on Vimeo.


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